Though Reasonable Doubt didn't immediately attain commercial success, it spawned several hits, and procured Jay-Z a reputation in the hip-hop community. After being turned down by several major labels, Carter, Dash and Burke started their own label through Priority, using money from the music videos provided by Payday due to their singles only deal. Rockefeller ) occurred in 1995, beginning as an independent outlet for rapper Jay-Z's 1st album. The foundation of the label (which is a pun on the name of American business magnate John D. History 1995–2000: Formation and early years 1.4 2010–2013: Final years and TufAmerica vs.1.3 2006–2009: Roc Redefinition and departure of Jay-Z.
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